
By now, you have probably seen the television advertisements for Snickers candy bars that feature their marketing catch-phrase “you’re not you when you’re hungry.” I believe they first made their debut during the 2010 Super Bowl. They are all quite memorable but I am particularly fond of the one that features Betty White as an extremely cranky, whiny and weak member of a pick-up football team who is clearly not “himself” because he is trying to play the game on an empty stomach.The commercials end with the Snickers bar being featured as the hero by satiating the weak, irritable, hungry person and sparking a transformation back into someone resembling their former self. According to the ads, there is no problem that cannot be cured by eating the calorie and sugar laden bar. The marketing ad was extremely successful, appearing across all platforms - television, retail, print and social media - and became a global sensation that lasted for over 6 years. The campaign garnered so much attention and appeal because it capitalized on a universal assumption, namely that when you’re hungry, your abilities, as well as your mood, are negatively impacted. You know it’s a great commercial when you not only remember the ad, but you actually recall what they were selling.
Now I like a Snickers Bar just as much as the next gal, but I don’t agree that it’s the cure-all. I am not going to get into the ultimate crash that results after a sugar-high....you already know that. I do agree, however, that when hunger and dehydration set it, it is a safe bet to say that you are not going to be feeling or operating at your best.While raiding the vending machine may be the closest, easiest and most affordable options, it is not the most viable from a health perspective. Feeling hungry is quite normal and something that most people experience at some point during the day.Hunger is like the “low fuel” light that comes on in your car when your gas tank is getting dangerously low and is a signal for you to provide more energy to your body. Your hunger is impacted by more than just calories in/calories out...various circumstances may contribute to you feeling more hunger, for instance if you are under stress, following a weight loss diet or if you are not eating the right combinations of foods. My advice to you today pertains to the ways in which you can keep your energy balanced, your hunger at bay, and your metabolic fire stoked. Read More