
We are currently in the middle of a large retail campaign known as "Christmas in July". I am not exactly certain of its origin, but it appears as if it goes back to the 1940's when there was a film of the same name and the United States Postal Service promoted an early Christmas mailing campaign for soldiers serving overseas during World War II. Nowadays, "Christmas in July" means online retail sales galore and the Hallmark Channel running their original Christmas movies 24/7 to coincide with the release of the year's Keepsake Ornament in their stores. Amazon even gets a piece of the action since they schedule their "Prime Day" every year on the second Tuesday in July. Christmas in July may mean nothing more to you than thinking of snow and ice as a way to bring relief from the extreme summer heat. For the early shoppers among us, it is arguably "the most wonderful time of the year"! While I consider myself an organized and early shopper, July is a bit too early for me to have UPS stacking boxes on my porch that won't be needed for another five months! Besides, I am an Amazon Prime customer and since that means free two-day shipping and great prices, every day is Prime Day for me! This is exactly what made me think that we should apply this same PRIME DAY concept to the way we live our lives.
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